Runner Up: Listener's Choice Award, Podcasting for Business Awards 2022
June 10, 2022

#046: Looking back on "The Power of Your Story" with Susan Payton

#046: Looking back on

Insights: Why your story matters.

Do you hold back from sharing your story because you don't think anyone will be interested?

Maybe you know you have a compelling story, but you don’t know how best to put it into words?

Having confronted the realisation that nothing was working, Susan Payton completely transformed her business, and her life, by simply sharing her story. People who had been in her community for months, without engaging, began to connect. That connection built trust and as the trust grew so did Susan’s business. Within days she had more paying clients than in the previous six months.

Looking back on our conversation, I reflect on three areas of learning: the power of the sweet spot in creating connection; the freedom that comes with BE-ing who you were born to be and the importance of putting you at the very heart of your mission.

If you’re looking for confidence and clarity in who you need to be to succeed in your mission, this week’s Insights episode is for you.



Sue is on a mission to STOP women playing small so that they can create the legacy they want to leave in the world. With over 30 years coaching and leadership experience, Sue loves nothing more than disrupting the unhelpful thinking that often holds women back, so that they can think, dream and BE bigger in leading the change they want to see. Coaching internationally, Sue’s clients are primarily world-changing women who want to lead with confidence, increase their impact and live a life that matters.


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Episode 45 – The Power of Story with Susan Payton

The Business of Stories by Susan Payton (Download free copy here)

The War of Art by Steven Pressfield

The I Gotta Be Me Experience with Sue Revell



Practice Solutions
are a leading Welsh consultancy, helping other values-based organisations to bring their vision for a better future to life.  Further information is available on the Practice Solutions sponsorship page

Susan PaytonProfile Photo

Susan Payton

Story Strategist & Author

Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant and author of The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth.

Released in March 2022, the book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Dragon’s Den & Diary of a CEO star Stephen Bartlett off the top spot!

In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

Described as a “game-changing” framework, her simple but powerful process helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans.