Runner Up: Listener's Choice Award, Podcasting for Business Awards 2022
June 3, 2022

#045: The Power of Your Story with Susan Payton

#045: The Power of Your Story with Susan Payton

Creating connection through story.

There’s something potent about the power of story. Even as small children we appreciate the power and magic of being transported to another world, through even the simplest of storytelling, and yet when the story we most need to tell is our own, it can be really hard to find the words.

Susan’s mission began with doing just that. In this episode she tells how, having faced up to the painful reality that nothing was working, she completely transformed her business (and her life!) simply by finding the words and the courage to tell her own story.

In this inspirational conversation, story strategist Susan Payton describes how, having leaned into her vulnerability, she started to create powerful connections as people related to the stories she shared.

Now she helps other business owners to harness the power of their stories too.

This episode is for anyone who wants to increase their impact and communicate their message with confidence and clarity.


Sue is on a mission to STOP women playing small so that they can create the legacy they want to leave in the world. With over 30 years coaching and leadership experience, Sue loves nothing more than disrupting the unhelpful thinking that often holds women back, so that they can think, dream and BE bigger in leading the change they want to see. Coaching internationally, Sue’s clients are primarily world-changing women who want to lead with confidence, increase their impact and live a life that matters.


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The Business of Stories by Susan Payton

The One Thing by Gary Keller & Jay Papasan



Practice Solutions
are a leading Welsh consultancy, helping other values-based organisations to bring their vision for a better future to life.  Further information is available on the Practice Solutions sponsorship page

Susan PaytonProfile Photo

Susan Payton

Story Strategist & Author

Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant and author of The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth.

Released in March 2022, the book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Dragon’s Den & Diary of a CEO star Stephen Bartlett off the top spot!

In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

Described as a “game-changing” framework, her simple but powerful process helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans.