Runner Up: Listener's Choice Award, Podcasting for Business Awards 2022
June 3, 2022

Episode 45: The Power of Your Story with Susan Payton

Episode 45: The Power of Your Story with Susan Payton

Creating connection through story.


There’s something potent about the power of story. Even as small children we appreciate the power and magic of being transported to another world, through even the simplest of storytelling, and yet when the story we most need to tell is our own, it can be really hard to find the words.

Susan’s mission began with doing just that. In this episode she tells how, having faced up to the painful reality that nothing was working, she completely transformed her business (and her life!) simply by finding the words and the courage to tell her own story.

In this inspirational conversation, story strategist Susan Payton describes how, having leaned into her vulnerability, she started to create powerful connections as people related to the stories she shared.

Now she helps other business owners to harness the power of their stories too.

This episode is for anyone who wants to increase their impact and communicate their message with confidence and clarity.


MORE ABOUT MY GUEST: SUSAN PAYTON

Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant and author of The Business of Stories. Released in March 2022, the book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Stephen Bartlett, star of Diary of a CEO and Dragon’s Den, off the top spot!

In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

Susan’s full bio and contact details can be found on her personal guest page and you can download your free copy of Susan’s book at: The Business of Stories.

ABOUT YOUR HOST: SUE REVELL

Sue is on a mission to STOP women playing small so that they can create the legacy they want to leave in the world. With over 30 years coaching and leadership experience, Sue loves nothing more than disrupting the unhelpful thinking that often holds women back, so that they can think, dream and BE bigger in leading the change they want to see. Coaching internationally, Sue’s clients are primarily world-changing women who want to lead with confidence, increase their impact and live a life that matters.

TO CONNECT WITH / HEAR MORE FROM SUE: 

Sign up for regular updates:  Mission Mojo Sign-Up

Join the Women on a Mission Community:  Facebook Group

Connect with Sue at: suerevell.com | Twitter | LinkedIn | Instagram


RESOURCES REFERENCED IN THIS EPISODE:

The Business of Stories by Susan Payton

The One Thing by Gary Keller & Jay Papasan

 

SEASON THREE IS SPONSORED BY PRACTICE SOLUTIONS:

Practice Solutions is a leading values-based consultancy supporting teams, organisations and leaders to meet the challenges of delivering care and support in the 21st Century. For over 20 years, we have been supporting organisations to confidently lead, manage, sustain and improve services that ensure the well-being of their teams and the communities they support. We offer a range of expertise from leadership, organisational development & transformational change, to digital and creative services, communication and engagement.

For more information check out our podcast or get in touch via our website or social media platforms:


Podcast: Joining The Dots with Practice Solutions

LinkedIn: https://www.linkedin.com/in/practice-solutions

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YouTube: https://www.youtube.com/practicesolutions

 

 

Susan Payton Profile Photo

Susan Payton

Story Strategist & author of The Business of Stories

Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant and author of The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth.

Released in March 2022, the book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Dragon’s Den & Diary of a CEO star Stephen Bartlett off the top spot!

In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

Described as a “game-changing” framework, her simple but powerful process helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans.